Self Expression | Empowerment | Bold
AD Creative, Brand Development, Marketing, Marketing Materials
Fashion retailer with 9 stores across BC as well as an online store
Our challenge involved educating the existing clientele about the transition and creating a brand appealing to the 50-plus demographic that emphasized style and confidence.
We further implemented strategies to build an email list, educated clients about online shopping, and facilitated cross-promotion in stores across British Columbia.
Our concept for Bellissima West embodies a modern aesthetic, employing vibrant colors to resonate with the target market while maintaining the desired bold tone.
We feature models aged 40-50 who exude vitality in Bellissima West clothing, aiming to capture the empowering essence of the brand and underlying message that age should never dim one’s confidence, playfulness, and fun.
To achieve a fresh look, we used simple black and white backdrops that allowed the clothes and models’ expressions to be featured and speak for themselves—Bellissima West gives you permission to be boldly you.
