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DUALITY | BALANCE & HARMONY
Brand Development, Marketing Materials, Web Design
Breathwork Training and Workshops, Vancouver, BC
The concept of duality encompasses both light and shadow, representing the profound inner exploration that breathwork facilitates. It acknowledges that within each individual lies a spectrum of emotions, experiences, and energies.
By embracing duality, Journey Into Breath acknowledges that the path to wholeness involves embracing both the light and the dark aspects of the self.
The brand concept of duality also aligns with the notion of balance and harmony. Just as day gives way to night and light mingles with darkness, breathwork seeks to restore equilibrium within individuals.
By embracing the contrasting tones of the brand’s visual identity, the concept of duality reflects the delicate dance between opposing forces, reminding individuals of the importance of finding balance and integration in their breathwork practice.
The primary logo embodies a modern, minimalistic design, reflecting the contemporary essence of the brand. The typography, characterized by clean lines and subtle curves, exudes timeless elegance. Deliberately crafted the brand balances both masculine and feminine energies.
The inverted triangle signifies the exploration of the unconscious mind while embodying strength through the symbolism of the number three. The yin-yang wave artfully encapsulates our core concept of duality, symbolizing the interplay of contrasting forces.
