The Kelty Foundation

The Kelty Foundation. Keep Moving Forward.

Our team was tasked with rebranding a high-level mental health foundation to resonate with the parents of today, addressing their current concerns and challenges. The Kelty Foundation needed a fresh perspective that built on their established reputation while conveying a more energetic and modern image.

The semicolon carries global recognition as a powerful symbol for mental health, signifying the choice to keep moving forward—that there’s still more to come.

For this rebrand, we transformed the semi colon into a bold, modern statement that represents upward momentum, hope, access to community, information, and support.

Through a striking colour palette, impact-driven copy, and a powerful logo suite, The Kelty Foundation proves it is ever evolving to the needs of our children and youth, committed to turning things around.

When you support a shift in perspective, you inspire new beginnings.