Boutique Real Estate Development Company in Sand Diego, California
As a boutique, family-run real estate development company, NP Illinois needed a brand and website for an upcoming 65-unit multifamily project in San Diego, California. The client wanted a simple, elegant, minimalist, yet eye-catching site with a dedicated page teasing the upcoming project.
Our brand concept centered around the diverse essence of San Diego’s multifaceted lifestyle—blending city vibrancy with beach tranquility.
With carefully chosen imagery and a color palette inspired by California sunsets, our approach emphasizes the duality NP Illinois upcoming project and future endeavors promise to offer.
Oversized and overlapping letters are implemented for visual impact, aesthetic appeal, and subtle expression of these contrasts.