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Scientific | Tranquil | Natural
Brand Development, Brand Photo & Video Shoot, Marketing, Marketing Materials, Web Design
Cosmetic Skin Care Clinic in South Surrey, BC.
Additionally, they required a comprehensive marketing plan to educate existing PIH clients on the clinic’s evolution, build trust in the new brand, and effectively penetrate a competitive market through various channels including mailers, open house events, promotions, digital ads, and email campaigns.
The design rationale for Performance Skin Labs centers around an organic aesthetic, using soothing sky blue tones and thin line work to convey the precision and reliability of their clinical skincare treatments. The intersecting lines not only symbolize balanced and harmonious skin health, but deliberately resemble ocean waves and molecular structures found in the natural world—a cohesion that speaks to the Skin Labs focus on natural looking results.
The messaging emphasizes holistic health, positioning the brand as a trusted destination for cosmetic care that prioritizes natural beauty, long-lasting radiance, and proactive skincare solutions.
