Self Expression | Empowerment | Bold
AD Creative, Brand Development, Marketing, Marketing Materials
Fashion retailer with 9 stores across BC as well as an online store
Our challenge involved educating the existing clientele about the transition and creating a brand appealing to the 50-plus demographic that emphasized style and confidence.
We further implemented strategies to build an email list, educated clients about online shopping, and facilitated cross-promotion in stores across British Columbia.
Our concept for Serena West embodies a modern aesthetic, employing vibrant colors to resonate with the target market while maintaining the desired bold tone.
We feature models aged 40-50 who exude vitality in Serena West clothing, aiming to capture the empowering essence of the brand and underlying message that age should never dim one’s confidence, playfulness, and fun.
