Ello

Say hello to ELLO. A fresh twist to urban living.

Discover a refreshing addition to the urban landscape, bringing invigorating energy, crisp-style, and a touch of whimsy to everyday living. Crafted with the young professional and growing family in mind, the Ello Project presents 8 modern, newly constructed duplex units and 4 fully rebuilt heritage homes by Vandwell Developments and 1100 West Capital Partners.

The brand concept for “Ello” centers around the idea of the development providing “A fresh twist to urban living”. It aims to create a vibrant and refreshing image while encompassing the essence of modern farmhouse design.

The colour palette chosen for this brand concept revolves around a vibrant pop of yellow, symbolizing freshness and the refreshing qualities of citrus fruits. They’re common in a farmhouse garden and the perfect addition to balance sweet or salty – symbolizing this development meeting the needs of Vancouver’s “Missing Middle”.

“Ello,” perfectly embodies the fresh and contemporary image that the concept aims to portray. It is short, catchy, and memorable, aligning with the vibrant and modern character of the brand.

The name adds a touch of friendliness and approachability, inviting individuals to explore the exciting urban living experience offered by the development. It’s fun and unique – perfect for the Main St. crowd. and is a quirky twist on the word Yellow.

Ello

Say hello to ELLO. A fresh twist to urban living.

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Say hello to ELLO. A fresh twist to urban living.

Where creativity meets strategy