Pulse

Live Energized.

Pulse features twenty-five 3- and 4-bedroom townhomes and stands as Squamish’s first truly net-zero community. The client wanted a brand identity as invigorating as the project itself, while also differentiating themselves amidst numerous neighbouring competitors.

Our concept for Pulse’s brand identity centered on its solar-powered essence and the idea of powering your own adventure.

This is reflected through eye-catching gradients, unique photographic style application and a logo suite that visually conveys the dynamic energy of the sun and clean power.

Inspired by the natural flow of energy and evolution, the brand name was built around feeling alive—breathing, evolving, pulsing with life.

This not only captures the adventurous lifestyle Squamish has to offer but also perfectly complements the innovative, dynamic, and progressive features of the development itself.

Live Energized.