The client, previously reliant on word-of-mouth referrals, sought to establish a more visible online presence that authentically reflected the North Okanagan Bookkeeping experience. Despite over a decade of operation, the brand lacked a distinct and contemporary story that showcased its unique qualities and expertise in the industry.
The concept for this rebrand centered around weightlessness—a dedication to making clients feel unburdened by their financial concerns.
A light and airy colour palette, clean copy, and a modern feather logo was created to convey a sense of freedom, flexibility, and peace of mind for North Okanagan Bookkeeping clients, evoking the overall experience of what this company truly offers its clientele.
Imagine a world where you receive timely monthly financial reports so you can be freed from tedious financial tasks…
